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​Katie McBride, Principal

Background

I partner with business leaders to create strategic communication plans that strengthen relationships, deliver results and boost reputation.  With a track record of delivering measurable results, I have advised multiple C-suite executives and developed and executed holistic communication strategies for corporate and non-profit organizations. 

I served in numerous senior executive roles at General Motors, including Executive Director – Global Manufacturing and Labor Communications. As a member of the senior leadership team, I directed internal and external communications for operations in 30 countries, represented by 40+ labor unions.  My responsibilities included development and execution of strategic labor communications plans, employee engagement programs and creating traditional and social media strategies to improve reputation. 

Prior to that I led General Motors’ Global Internal Communications, including a transformation initiative to engage employees in the company’s vision and values,  overseeing the global re-launch of the intranet, reallocating resources to high growth potential markets and tripling reach in diversity media coverage.
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Other GM leadership roles included spearheading communications for the Engineering, Energy and Environment teams, as well as developing and executing the global auto show strategy; Sales, Service and Marketing, Regions and Grassroots where I launched a five-state grassroots campaign for Chevrolet; and Executive Communications, where I provided strategic counsel, crisis management, media relations and message development expertise for two CEOs during the GM bankruptcy.  The communication strategies used in the bankruptcy have been shared as a best practice at Public Relations conferences and on college campuses.
 
As Principal of R3 Communications LLC, I work with a broad range of clients, including retail, technology, academic, automotive and professional service firms. I believe communication is a team sport and build relationships from the plant floor to the CEO.  My experience and expertise spans change management and organizational transformation, internal, external and crisis communications, strategic planning, leadership coaching, message development and content creation.
 
I have a B.A. in Public Relations, Advertising and Applied Communication from Marietta College; an M.A. in Organizational Communication from Wayne State University and have participated in several high profile executive education programs.

Collaboration with the Best ​

​If your needs require a team of resources, I can deliver.  I have robust relationships with top talent and teams with expertise and experience in every aspect of communications. I can quickly assemble industry-leading resources, tailored to your specific needs. 

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